How to Choose a Domain Name?
how to choose a domain name
Today everyone wants to use the power of the Internet. Whenever someone wants to start a business, a website is an important one. You want a website as a blog or it can be an educational website for an institution. Therefore, you never miss a chance in the future when choosing a domain name.
Choosing a domain name can be one of the most important steps in establishing your brand or business. . If you take more than a few days to select it then I don't blame you because more than 300 million domains are already registered in all top-level domain extensions, coming up with some originals can be a daunting task.
Your domain name is often one of the first things someone sees and it can affect their impression of your website and your brand. A carefully chosen domain name can drive user interest and drive web traffic, while a carelessly chosen person can do the opposite.
Before choosing a domain name for your website, you should consider several facts such as:
What type of website name is relevant to your business / blog
What is your target audience?
Is this unique and easy to remember?
How to Choose a Domain Name
To make the process of choosing a domain name easy, we have a few step outline that you can use to choose the best domain for your website.
Use only .com
There are a lot of new domain name extensions available today, from basic .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.
We always recommend choosing a .com domain name. Although it may be tempting to use the new extension. Com is still the most established and trusted domain name extension.
The dot-com domains are also the most memorable. Many users, especially those who are not tech-savvy, have a psychological factor as most people type .com after a domain name. They automatically type ".com" at the end of every domain without thinking about it. will do.
If your website is something like mrstudio.photography, and your users mistakenly type on mrstudio.photography.com, they will end up on an error page on the photography.com website. Avoiding that risk by sticking to it. Com Smart. Not to mention, most smartphone keyboards automatically have a .com button.
Short Domain Name
There are many reasons why shorter domain names are better. First of all, short names are easy to remember and type. Therefore, they are beneficial for branding purposes. Which means users are more likely to find you. We recommend keeping your domain name under 15 characters. Long domains are hard for your users to remember. So the length of your domain
It is a good idea to keep it low. Make your domain name easy to pronounce and spell Word-of-mouth is still powerful advertising. What's more, it only works when people can actually pronounce your domain. This also makes it easier to remember the name, allowing people to visit and pass the site along with their network.
Use Keywords in Your Domain Name Search
Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is. With quality content and a good user experience, keywords in your domain can help you rank higher in Google.
You should be able to easily share your domain name when writing as well as speaking. People remember your domain name and write it correctly. Complex or unusual words or names can be difficult to remember and spell correctly. It is best to avoid complexity, clever words, homophones, numbers, double letters and long or difficult words.
Keep it unique and brandable
Your blog domain name should be unique, so that you can stand in the minds of your readers. It is smart to research other blogs in your Niche and find out which domain name they are using.
You do not want to accidentally use a trademark name or accuse another blogger of copying it. You can choose a domain name that is more brandable.
Brandable domain names are unique, attractive and memorable. For example, "Amazon.com" is a much larger brand name than "BuyBooksOnline.com".
Avoid hyphens in domain names
Never create a domain name with a hyphen. The hyphen can be a sign of a spam domain that you do not want to associate with.
If you choose a domain name with a hyphen because the domain you want is already taken, your users will likely end up on your competitor's site if they forget to type in the hyphen.
Avoid using double letters
It is a good idea to avoid double-letter domains, as this increases the likelihood of losing your type to traffic. For example, a domain like Presssetup.com would be more prone to typos, and would result in lost traffic. Avoiding double letters will make your domain easier to type and also more brandable.
Protect your brand with multiple domains
Have you ever heard: "If the shoe fits, buy it in every color?" Okay, if the domain name fits, buy it in every TLD. Even if you manage to block a Covet .com address, you can consider purchasing other options and setting up redirection. You can also go a step further and buy common mistakes of your domain name.
Name availability in social media
Social media is an excellent source of target audience. Having the exact name of your brand on social media is favorable for your online success. Therefore you should check the availability of your brand name on social media before registering a domain name. Use tools such as NameChacker to check the availability of your brand name on various social media platforms.
Check Whois database
When choosing a domain name for your blog, checking the Whois database is necessary. This helps you understand whether it is a new domain name or a dropped domain name. Do not select a domain that has been dropped multiple times in the past. Chances are high that this is a Google penalized or restricted domain. So avoid such domain names.
Avoid copyright infringement
This is a mistake that is not made very often, but when it does it can kill a great domain and a great company. To ensure that you are not infringing someone's copyright with your site name, visit the US Copyright Office and search before purchasing.
Things to avoid
Some elements can negatively impact how people view your domain name, such as:
Number or dash in your name. These characters are difficult to type and can reduce the perceived credibility of your website and business.
Funny spellings or words that can be written in different ways (such as "way" or "many"). This can make it difficult for people to find your site.
miss spelling. These can make your site suspicious and make people worried that it is a phishing or malware site.
Brand names and trademarks used by other companies.
They should never be used in your domain name. Trying to do so may result in legal action and suspension on your domain.
IMPORTANT SHORT NOTES -
- Choose a unique, unusual or brandable domain name
- Choose a domain name that is short and precise
- Choose a domain name that will be easy to pronounce and spell
- Avoid hyphens, numbers, or unnecessary characters in your domain name
- If it fits, use a keyword in your domain name
- Avoid repetitive letters or repeating words
- Go to a TLD like .com or hang out with the most popular people
- Do not limit the ability of your website with your domain name
- Target Your Area
- Avoid trademark issues
- Buy your domain name from the best companies
- Check if there is a discount or coupon code
- Buy from trusted registrars like Namecheap and Godaddy
- Pay for more than one year. You can also get a huge discount
- Do not tell your competitors about your domain name
- To avoid future competition, buy other TLD extensions for your domain name like .net, .org, etc.
- Set your domain name payment to auto-renew so that you can focus on more important things
- Do not resolve to use trendy names in your domain due to your popularity. Most trendy things expire after some time.
- No matter how weird or cool your domain name is, once you keep it on an active blog for a year, don't change / change it. Changing your domain name will definitely break your SEO, you will lose money, time, branding, visitors and search engine rankings. We do not recommend changing your domain once your blog is live in sufficient quantity at any time.
- Quickly visit social networks such as Facebook, Twitter, PinTest, etc. to see if there is a domain name available for use on your platform. An example is Check Premium Dot or Twitter / Account Suspended available.
- Do not buy domain names from third parties without checking the history of the domain to avoid future regrets.
- Make sure your website address is mobile friendly, making it short.
- Always register or monitor your domain yourself and keep passwords and other security-related credentials safe with you.
- If you're stuck with brainstorming for new domain name ideas, use a domain name generator like Bust A Name, NameMesh and DomainWheel
- If your registrar has a 2-factor authentication feature, please enable it for additional security. Your domain is more important than the content of your website. 15. If your registrar has an app for Smartphone, this is great. Use this also.
- It may take some time to choose a domain name that represents your business and will appeal to your target market. When you have decided that it is important to ensure that you register your domain name through your web hosting provider or directly with a domain registration company. You must ensure that the domain is registered in your name and is not held by your host provider or third party advisor.